Pay Per Call Basics

Basically, pay per call (or PPCall) means that a business is paying to receive inbound phone calls from prospective customers or leads. Businesses worldwide are looking to connect with potential customers over the phone and pay on a per call basis. Similar to any other lead generation strategies, this business model is a simple way for advertisers or affiliates to buy and connect to qualified calls from people who are seeking an immediate solution to a problem they are facing at that very mome...

Having a solid understanding of the industry you’re entering and the niche you are picking will save you great amounts of time when researching keywords, writing ad copies and buying traffic. It is highly recommended that you pick a niche that you have enough knowledge about so that you know what the customer experience feels like. Otherwise, you’re going to have a difficult time marketing to potential callers and generating quality calls for your buyers. The ultimate goal here is to offer a b...

Vertical — Niche DID (Direct Inward Dial) — A DID or ‘Direct Inward Dial’ number is a virtual phone number used to route inbound calls. All phone numbers issued inside of Ringba are DIDs. IVR (Interactive Voice Response) — A system responsible for interacting with callers by requesting they press numbers on their dial-pad or speak into the phone. Inbound Call — A call that is originated by an external source, or caller. Outbound Call — A call originated by an agent to reach a customer outsid...