What are Ads about social issues, elections or politics?

Ads about social issues, elections, or politics are:

• Made by, on behalf of, or about a candidate for public office, a political figure, a political party, a political action committee, or advocates for the outcome of an election to public office; or

• About any election, referendum, or ballot initiative, including "go out and vote" or election campaigns; or

• About social issues in any place where the ad is being placed; or

• Regulated as political advertising.

Advertisers interested in placing these ads should complete the ad authorization process. The process is available for advertisers that reside and are located in the targeted country at the time they run ads. Documents for authorization must be issued by an advertiser’s local country or state and can’t be expired. In selected countries, a notarized form is also accepted.

These ads must have a disclaimer with the name and entity that paid for the ads. If an ad runs without a disclaimer, it’ll be paused, disapproved, and added to the Ad Library, until the advertiser completes the authorization process.

All ads will be added to the Ad Library, even if the advertiser who created them hasn’t completed the ad authorization process.

Note: This policy is focused on the content of the ad and as such, certain ads do or don't require authorizations and disclaimers. Ads, where the primary purpose of the ad is the sale of a product or promotion of a service, may not be considered social issue ads, which wouldn't require authorizations and a disclaimer. This doesn't apply to products or services about politicians, political parties, or legislation, which continue to require transparency.