The audience network allows you to reach Facebook users when they aren’t on Facebook, and even allows you to reach people who are not Facebook members at all.
With Audience Network, publishers can make money by showing ads from Facebook advertisers in their apps.
In order to manage your monetization with Audience Network, you’ll need to set up Monetization Manager.
This helps you manage your apps and ad placements, understand your performance and optimize your revenue in one place.
Some ways to get the most out of the Audience Network:
- Keep an eye on the frequency of your ads to ensure that your ads don’t become a nuisance by being shown at very high frequencies on the Audience Network.
- Split out the Audience Network into its own ad set if you have enough budget to do so.
- Opt into the Audience network if you are targeting a very specific audience as this will help provide you with more opportunities to reach that small audience even when they are not on Facebook.
- If for any reason your website or landing page is not mobile optimized, avoid the Audience Network because it is fully mobile-only, and means the traffic arriving on your site will be from mobile devices.
- Always review your campaign performance by network and analyze the performance of each network, including the Audience Network.