The best way to identify this is to monitor your Return On Ad Spend (ROAS), evaluate your ad frequency, and evaluate your overall budget.
Is the campaign generating a good ROAS?
If you’re running multiple campaigns, you’ll want to put more ad spend behind the one that’s bringing in a higher ROAS.
Is your ad frequency below 3?
Ad frequency is the average number of times that your Facebook ad is displayed to a unique targeted user. This number can be found in the “Delivery” report section of your Facebook Ads Manager.
- Ad frequency < 3 points: Potential customers are only seeing your ads a small number of times. This means you can increase the campaign budget.
- Ad frequency of 3-6 points: There is scope to increase the ad budget. However, the cost-per-click (CPC) will probably be slightly higher.
- Ad frequency > 6 points: This signifies that you shouldn’t be increasing the ad campaign budget. An increase here will probably not result in a higher conversion rate.
Do you have enough budget?
If you recognize a channel/platform that isn’t working for now, pause it and allocate that budget to your best-performing campaigns.