The easiest way to start tracking information about your ads is by using ValueTrack parameters. ValueTrack parameters are a type of URL parameter you can add to your ads’ landing page URLs. These parameters collect information about the source of your ad clicks.
How to Set up ValueTrack Parameters Using Google
1. Log in to your Google Ads account.
2. Click on “Settings”.
3. Select “Campaign settings” if you want to create tracking templates at a campaign level or choose “Account settings” if you want to set it for the whole account.
NOTE: In this tutorial we’re setting it up for the entire account.
4. Find “Auto-tagging” and click on it.
5. Turn on auto-tagging and click on “Save”.
6. Click on “Tracking”. This is where you enter the ValueTrack Parameters you get from this list.
7. Input the tracking template and click on “Save”.
Here’s the list of ValueTrack Parameters and what value it will capture if used in the tracking template:
Build the URL in the tracking template and click on “Test” so you can pass all that information on to the call tracking platform.
When you log in to your Publisher Dashboard account, you can start filtering this information to see which campaign or ad group is performing better and you can use that information to make better media buying decisions.
Need a video guide? You can watch this tutorial by Carlos on how to Set Up Tracking With ValueTrack Parameters:
https://www.facebook.com/305Shark/videos/1223809468113775/