Here are 10 signs that tell you it’s time to hit the pause button for your Facebook ads:
- The Ad Is Performing Poorly for a Few Days
- You Have a High Frequency Score
- You Have a Low Click-Through Rate
- Your ROAS Is Low and CPC Is High
- You Have an Overall Low Quality Score
- You Have a Low Engagement Rate
- Your Target Audiences Overlap
- You’ve Experienced Sudden Drops in Performance
- Your Daily Budget Isn’t Being Spent
- You’re Getting Negative Feedback from the Audience