To set the ad schedule, click “Show more settings” found below the bidding section.
Then click “Ad schedule” to open it up.
When should you be running your ads? If you’re a beginner, run it 24/7 because you want to get that data. You want to know when you are getting conversions and at which times.
When to change the ad schedule? Identify the peak time for your business – that’s when you set the schedule. This is the time when you want to bid more aggressively.
You can increase the bids for specific schedules (during peak time).
Recommended: Keep the ads running 24/7 but lower your bid at the times when it’s working poorly, increase your bid at the times when it’s working well.
