Event Snippet – conversion tracking code
There are 2 ways to install it:
Installing the snippet:
- Log in to your WP admin dashboard and go to “Pages”.
- If you’ve chosen “page load” then open the page where your customers reach after completing a conversion. If you’ve chosen “Click” then open the page that you’d like to track for clicks.
- Copy the code and paste it on the page but before that, you’re gonna need to add HTML.
- Click on the plus icon and type in “HTML”.
- Click on “Custom HTML”.
- Paste the snippet.
- Click on “Update”.
- Verify that the code is working. Refer to the details at the bottom of this page.
- Once done, click on “Next” and you’ll get a confirmation that the conversion action has been set up. Just click “Done”.
Check if the code is working or not by using Tag Assistant.
Install this extension and allow it to track anything. You will need to enable it after installing. Then reload the page and click on the extension. You should see something like this:
If you click on “Google Ads Conversion Tracking” you’ll see the ID and label.