Campaign budget – how much you are willing to pay for each campaign and ad group
Daily Budget – daily budget is calculated from a monthly perspective
- Example: If you set your daily budget to $100, you’ll have to multiply it by 30.40 (average amount of days in a month). The result will be your campaign budget limit every single month.
Long-term: plan monthly – for long-term planning, you’ll have to plan monthly; know what daily budget ends up with per month
Short-term: plan for double – if you’re only running for a short-term, Google is able to increase that daily spending that you have set.