Keyword organizing is basically how you’re gonna set up your ad group
Organize by theme — this means that all of the keywords that make sense for a single ad needs to be placed in one single group which is called an ad group. So whenever this ad is triggered, you need to make sure that every single keyword that has the possibility of triggering a certain ad needs to be thematically related.
- Based on their differences
Funnel location — one of the themes we could organize by.
AIDA (Awareness, Interest, Desire, Action) model — four different locations that you can be targeting people; include different bids, different search terms, different intentions and different values.
Relevance organizing — there's a lot of different products which means a lot of different keywords that are going to be relevant for these search terms and that is relevance organizing.
Category organizing — organize your keywords according to the category in the website. The category can be really wide and at first we're going to need to try to understand the different medical groups specified by their differences.
How many keywords should you have in each ad group? 10-25 keywords per group. That’s a pretty reasonable default mode to get some good information and some good data on the keywords that you're using.
You can start off with a few groups (example 4 ad groups). You might be limited by your budget but you need to understand also that if you create an ad group with a single keyword you’re only going to be getting data on that keyword otherwise, you won’t be getting any solid data.