Dynamic search ads are ads that are being created for you based on your websites.
This is NOT recommended for:
- Complete beginners
- Advertisers who have small budget
- Advertisers who have small website/product catalog
You are going to use your website to give Google complete control in setting up the entire ad for you.
Recommended budget: 5% (max) of total campaign budget because it doesn’t always work out and it’s highly experimental.
How it works: you allow Google to index your website and make different dynamic ads based on what people are searching for and then looking at the results to see which one is getting the most traffic and make your ads from those results.
What is a page feed? It is the different categories found on your website/product catalog. It’s like a sitemap.
Best practice: create a separate campaign for dynamic search ads to see what products are getting a lot of traffic. Don’t mix it up with other campaigns to avoid confusion.