Audience – the one watching your ads or your prospects.
Different types of audience:
- Detailed demographics – reach users based on Parental Status, Marital Status, Education, Home-ownership Status
- Affinity & Custom affinity – reach users based on what they are passionate about, their habits and interests
- In-market – reach users based on their recent purchase intent
- Remarketing & Similar Audiences – remarketing means reaching users who visited your website and showing them relevant ads; similar audience is when you allow Google to take an audience you already have and create a similar audience based on their personas and data they have on them
- Combined Audiences – when you take all of the aforementioned criteria and combine them