It's not for professionals, it just gives us more options and control.
This option will allow users to spend as little as possible for the greatest results possible.
Setting Up Your Google Ads Account
Go to https://ads.google.com/
If you already have a google or Gmail account, login to that account and go to the URL above.
Otherwise, create an account by clicking “Create Account”.
Once logged in, you’ll be taken straight to create a new campaign.
Click “Create a campaign without a goal’s guidance”.
Select a campaign type according to your goal.
Select the results that you want to get from this campaign.
Click on “Continue”.