How your text ads are gonna be looking like is going to be decided by Google but it’s always gonna show the following:
- Headline 1 & 2
- URL
- Description (at least 1)
Successful Text Ads Principles
- Prioritize headlines and make sure to include all the most valuable information
- Highlight your novelty: One of the most important ways of making your ads stand out. If there is something that you have but your competitors don’t have make sure to highlight that and use it in the headline.
Example:
- Include prices, discounts, promotions etc: This is a smart strategy because (1) it’s gonna show what good of an offer you have and (2) it ensures that people who aren’t actually interested in your offer are not gonna click.
Example:
- Benefits and features: We’re assuming that in order to sell something to people, we need to show them the benefit of it. It answers the question “what can this product do for me?” While the features are the factual information; the statement of what it actually is and what it contains.
Example:
- Learn from your competitors: Start looking at your competitors – see what they’re doing and how they are targeting.
- Do a search in Google and click on the drop-down beside the URL.
- Then, click on “why this ad”.
- It will display a bunch of information:
- Understanding the ad copy to landing page relationship: What you’re offering should be the same exact offer that they see on the landing page which is where they land after clicking on your ad.
- Ad copy – this is your text ad
- Landing page – this is the first page that they see once they click on the ad
- Understand and apply copywriting: How do you sell by using the correct words and the correct psychology. Identify the pain points, what are their needs, what is urgency, etc.
- If you can, always use registered symbols. Those who do their ads using any of the symbols shown below have a huge increase in CTR. It does two things: (1) it helps your ads stand out from his competitors and (2) it gives authority to your ad and to your brand.
