In the ad schedule, you’ll be allowed to display ads or change bids during certain times. You can create a maximum of 6 ad schedules per day for each campaign in your account.
To create a new ad schedule, please follow these steps:
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Sign in to your Google Ads account.
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From the page menu on the left, click +Show more, and then click Ad schedule.
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Click the pencil icon
, then select a campaign to create an ad schedule for.
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Make your selections for specific days and times.
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Click Save. You'll see your changes reflected on the "Ad schedule" page.
Keep in mind: Ad schedules are set based on your account’s time zone, so you should adjust your ad schedule to account for any difference in your target customers' time zone.