You can access “Locations” in the “Targeting and audience segments” section of the campaign settings.
💡It’s not always profitable to target all countries even though you can because some are going to have higher bid rates, some are going to have higher conversion values, and some are going to be more worthwhile.💡
Here are your options:
- target all countries and territories (not recommended)
- target the country that you’re currently living in
- target a specific location
To enter a specific location, select “Enter another location” and type in the location.
When you enter a location, you can select to target that specific location, exclude it, or target nearby territories.
If you select “target”, you will see the total reach of that location.
To exclude a location, select “enter another location” and type in the location that you want to exclude.
Then, click “Exclude”.
You can also enter the zip codes or street address of the locations you want to target or exclude.
If you’re looking to be even more specific, remove the locations selected and click “Advanced search”.
Here’s the screen that will show up:
If you have a list of zip codes or cities, you can upload it here by clicking “Add locations in bulk”.
Once you’re done, click “Save”.
Another option that you can select is “Radius” where you can either enter the location or use “Pin mode”.
⚠️NOTE: You can’t exclude any areas with Pin Mode.⚠️
Location Options
The more ads you do, the more data you get. The more data you get, the more specific you can be with your ads and the higher conversion for less cost you’re gonna have.