When you're doing a price extension you're very open about what the prices are for your different products. That is going to help you with your conversion rates and save money on those clicks where people click on your ad, look at the price and leap if it’s too expensive for them.
You can actually use that technique to put in the price in the headline as well because that's going to deter those people who think that the offer is too expensive from even clicking. And that means you're not throwing away money on clicks that do not generate any conversions.
Another advantage is you get to show multiple products with this extension with the added price tag.
Click on “More asset types” and select “+Prices”.
Fill out the required fields.
For the language, even if you choose English it might be translated according to the user’s interface. For example, you selected Brands as the type and English as the language. If the user has Swedish interface or Polish interface it might actually translate brands into their own language.
Specify the type. There’s a number of options that you can choose from. Select the one that’s most appropriate for you.
Then choose the currency that you’re gonna be selling in. It should be the same currency specified on your website.
For the price qualifier, there are 4 options – From, Up to, Average, and No qualifier. We normally choose ‘From’ because then you can use the lowest price which is a great sales technique for people to be interested.
Next, input the name of whatever it is you’re offering.
Then specify the price and put the description.
Enter the Final URL.
Recommended: Add at least 4 price extension items.
URL Options — use this when you want to set up the tracking template
Advanced Options — use this option to actually decide when you want your extension to be running.
Click “Save” when you are done.