The audience is the ones who are watching your ads or your prospects. They also represent a group of people, who have similar interests and intents.
You’ll see the different types of audiences above and the additional explanations below:
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Detailed Demographics - Parental Status, Marital Status, Education, Homeownership Status, & Employment
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Affinity and Custom Affinity - Interests and hobbies
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In-market - What they are actively researching or planning
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Remarketing & Similar Audiences - How they interacted with your business
- Combined Audiences - Your combined audience segments