Create a Facebook Page in Business Manager

 

Goal: To create a Facebook Page which you will use to run paid ads for your business.

 

Prerequisites or requirements: You will need a personal Facebook account and a Facebook Business Manager account. If you don’t have a Facebook Business Manager account, go to Lesson 1 to learn how to create one.

 

Where is this done? 

In Facebook’s Business Manager.

 

When is this done?
Before launching your paid ads campaign for your business.

 

1. Go to Your Business Manager Home page. If you have multiple Business Manager accounts, make sure you are in the correct account and click on “Settings”. Depending on your Facebook interface, you may need to click on “More Business Settings”:

 

 

2. Click on “Pages” in the left-hand menu
    

3. Click the “Add” Button and then select “Create a New Page” 

 

 

4. In the “Choose Category” box, select “Brand or Product”
   
   

 

5. Type your page’s name and select “Website” as the category. Click “Create Page.”

 

 

6. Once the page is created, you will need to assign people to manage it. Select the page from the list and click on “Add People.”

 

 

7. You will now be prompted to assign people to manage your page. For now, you will only add yourself. In the future, you might want to add employees or contractors to the page, as well. 

 

 

8. Your page has been created! Click on the “View Page” button to go to your page and manage it.

 

IMPORTANT: Do the following to make your page “legitimate” in Facebook’s eyes:
 

1. Add a cover photo relevant to your niche.

• To upload a cover photo, visit your page and click on “Edit”.

• Then, click on “Upload photo”.

           

 

• Select the photo that you want to use and click on “Open”.

• Reposition the image as you want and click on “Save changes”.

   

2. Add a profile photo relevant to your niche.

• To upload a cover photo, visit your page and click on the camera icon.

 

• Click on “Edit profile picture”.

• Select “Upload Photo”.

• Select the photo that you want to use and click on “Open”.

 

• Drag to reposition and click on “Save”.

 

 

3. Complete the information required on the page. 

• Scroll down and on the left-hand side, you’ll see “Set your Page up for success”. 

 

• Click each arrow and make sure to supply the necessary details.

 

• Also check the About section and ensure you fill out the necessary details. Click on “Edit Page Info”.

 

4. Post something relevant to your niche.

5. To create a new post, simply visit your page and click on “Create post”.

6. Run a Page Like campaign for $5 per day before running any pay-per-call ads. Once you’ve been billed $50, it’s safe to launch your first pay-per-call campaign.