Verifying ownership of your domain in Facebook Business Manager

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Goal: Verifying your domain in Facebook Business Manager.

Ideal Outcome: Facebook is able to correctly verify ownership of your site. 

Prerequisites or Requirements: You should have created a Business Manager account for your site (you can follow Create a Facebook Ads Account Using Business Manager to learn how to do that). Plus, you’ll need to have access to your domain registrar (e.g. Namecheap, GoDaddy, etc.)

Why is this important? 

Several reasons, the main one is related to the Facebook updates related to the release of iOS 14. Facebook Ads will now only allow you to track up to 8 conversion events to be configured per domain — before you configure those events, you’ll need to verify your domain.

Where is this done? In Facebook Business Manager, and in your domain registrar.

When is this done? Before you run any Facebook Ad campaigns.

 

Add your domain to Business Manager

 

  1. Go to your Facebook Business Manager dashboard and click on the account you want to work on.

  2. Click on the hamburger menu, and then click on “Business Settings”.
    NOTE: Depending on your Facebook interface, you may need to click on “More Business Settings”.

  3. Under “Brand Safety”, click “Domains”

  4. If this is your first time verifying a domain for this Business Manager account, you’ll need to add the domain.

  5. Type the domain URL and click “Add”.

 

 

DNS Verification

 

  1. You’ll be presented with 3 options to verify your domain. We’ll use DNS verification.

  2. Copy the TXT verification record provided by Facebook

  3. Go to your domain registrar dashboard and click on the domain you’re verifying. 

  4. Go to your DNS records section. In Namecheap, this is under the “Advanced DNS” tab. Click on “Add New Record”.
    Example: Namecheap

     

  5. Create a “TXT Record”, put “@” on the “Host” field, and on the “Value” field, paste the record you copied from your Facebook Business Manager

 

  1. Once you’ve added your record, go back to Business Manager and click “Verify domain”

 

  • Note: DNS records can take up to 24-48 hours to propagate. Don’t worry if Facebook can’t verify your domain right away. Come back later and try hitting the “Verify” button again.

 

 

Associate your Facebook Page to the verified domain

 

  1. Refresh the page after verifying your domain and click on “Connected Assets”. Click on “Add Assets”.

 

  1. Click on “Classic Pages” then select the appropriate Facebook Page and click “Add”
    Graphical user interface, text, application Description automatically generated

  2. After the DNS changes have propagated, you’ll receive a confirmation after clicking “Verify domain”.

Updated:

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