Prerequisites or requirements: To launch any type of FB ad campaign, you will need to have an active ad account and Facebook page. If you are driving traffic to a landing page, you need to install the FB pixel on your site.
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Log in to your Facebook account and go to Business Settings. Click on Accounts, click on “Ad Accounts”.
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Select the right ad account and click on “Open in Ads Manager”.
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Click on “Create”.
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Select “Lead Generation”.
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Enter the name for your campaign, ad set, and ad then click on “Continue”.
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Turn on Campaign Budget Optimization and enter your daily budget.
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Click on the Ad Set and set the following:
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Lead method: calls
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Locations: People living in this location (and then select the country or region, you can specify the states as well)
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Age: 55-65+ (*this is for Final Expense. The age target will vary depending on the vertical)
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Gender: All genders
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Languages: English
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Placement: Automatic Placements
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Go to the actual ad. Upload an image and enter the Primary Text.
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To upload an image, click on the drop-down menu and select “Change media”.
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Click on “Upload” and select the image that you want to use.
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Once you’ve selected the image, click on “Continue”.
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After adding an image and your Primary Text, enter the Headline and Description as well as the Phone Number. Then, click on “Publish”.
