Creating Your Facebook Ads

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Ad Authorization Checklist for Running Political Ads

Before you begin the ad authorization process, make sure you do the following: - Be the Page admin or advertiser on the Page from which you're running political ads. If you're not a Page admin or advertiser, you should ask an admin on the Page to add you or share this content with the Page admin and have them complete the ad authorization. A Page must have at least one admin with confirmed identity. - Enable two-factor authentication. - Choose one of the following options to confirm yo...

Understanding Terminologies and Structure of Facebook Ads

Your Facebook ad needs 3 parts to run: - Campaign – When you decide to run an ad, you always start with the campaign and it is where you'll choose an advertising objective which defines what you want your ad to achieve. - Campaign checklist: - Choose an objective - Create your ad set - Ad set – It tells your ad how to run. - Ad set checklist: - Create your audience - Create a budget and set a schedule - Set your bid (optional) -...

Adding Custom Questions to Your Instant Form for Lead Ads

Here’s how you add custom questions to your Instant Form: - In the Questions section, click + Add Question in the Custom Questions field. - You'll see a dropdown menu with options to include specific question types. You can choose: - Multiple Choice to give people different options. Type in your questions and possible answers. - Short Answer to ask a question with a one line open answer. - Conditional to create a set of questions with conditional answers that change based on h...

Creating Ads About Social/Political Issues

If you’re creating a campaign with ads about politics and social issues, you must select it as a Special Ad Category during campaign creation. - Select an ad account and click Create to begin your campaign. - Select an objective and then select Continue. - Select Social Issues, Elections or Politics in the Special Ad Category section. - If you’re not authorized, you’ll be asked to confirm your identity. - If you haven’t linked an ad account and created a disclaimer, you’ll b...

Creating an Engagement Campaign for Your Winning Ads

Before you proceed, make sure you have already copied the post ID. If you have not done that yet, click here (https://unikmedia.ladesk.com/187823-How-to-Get-the-Post-ID-of-a-Winning-Ad) to know how. To create an engagement campaign for your winning ad/s, follow these steps: - Go to Ads Manager and click on Create. - Select Engagement and under Engagement type, click on Post Engagement. Click Continue. - Enter the Campaign Name and click on Next. - Enter...

Creating a Call-Only Ad within Facebook

Prerequisites or requirements: To launch any type of FB ad campaign, you will need to have an active ad account and Facebook page. If you are driving traffic to a landing page, you need to install the FB pixel on your site. - Log in to your Facebook account and go to Business Settings. Click on Accounts, click on “Ad Accounts”. - Select the right ad account and click on “Open in Ads Manager”. - Click on “Create”. - Select “Lead Generation”. ...

Creating a Facebook Lead Form Ad

Here you are going to learn how to create a Facebook lead form ad - First, open your Facebook Ad account by clicking https://business.facebook.com/ - Click the +Create green button which will let you start the campaign creation process - Set the buying type to Auction. Under Consideration, choose Lead generation and then click Continue - Then set a campaign name that should be related to the offer that you’re running - Turn on the Campaign Bu...

Testing Variants: Creatives and Copies

Testing gives advertisers an idea on what works best for their ads so they can iterate on that to generate more leads and get better results for a cheaper cost. Usually, when marketers say that Facebook ads don’t work for them, they simply haven’t tested the right variables to correctly identify what’s working and what to improve. They tend to adjust too many things at once or forget about a specific adjustment that might make a huge difference in their results. When testing, we recommend you...

Duplicating Winning Campaigns

This article will show you how to duplicate a winning campaign. STEPS: - Make sure you’re inside the right Business Manager account. - Click on ‘All Tools’ or the icon from the left hand menu. - You will be taken to the Campaigns page. Select the right Ad Account from the drop-down list. - Identify the campaign that’s performing the best. Click on the checkbox beside the campaign name and click on “Duplicate”. - Click on “Duplicate”. ...

Retargeting Campaign Setup

Here’s a step-by-step guide on how to set up a Facebook Retargeting Ad campaign: 1. Install the Facebook Retargeting Pixel on Your Website You may refer to this article: Installing the Facebook Pixel on Your Site 2. Create a Custom Audience After installing your pixel, you’ll then need to tell Facebook the audience that you want to retarget. If you want to target people who visited your website but didn’t make a purchase, follow these steps: - Sign in to your Facebook account and cl...

Importance of Ad Creatives and Landing Page Congruency

When creating your landing page, always make sure that it features exactly what is advertised in your Facebook or Google ad. When your ad and your landing page are congruent, this will increase your conversion. So, when designing the landing page, keep in mind that the text, colors, font, messaging, and even the CTA should be consistent with your ad creative. Maintaining such congruency will help reinforce your message to prospects and reassure them they get redirected to the right place after...

Spying on Your Competition Using the FB Ads Library

Finding Active Ads of your competition running the same campaigns for the same verticals that you are in using the FB Ads library is easy. - First, open any browser from your computer and type in Facebook Ads Library or simply click on this link: Facebook Ads Library - On the Search Ad fields, you can choose the targeting location such as the United States or the location where you are running your campaign. You can also select and filter which Ad Category before entering your Ver...

Types of Facebook Ad Campaigns (Click to Call, Traffic to LP, Lead Form)

Facebook Click-to-Call Ads You can use call ads to encourage people to call your business to place an order, receive more information or schedule an appointment. When creating a call ad, you can use either a regular call ad or a call extension ad. If you use a regular call ad, your image or video ad appears with a Call Now button. When people see your ad, they can tap the image, video or Call Now button to directly call your business. Then, the call dialer opens on their phone, prefilled wit...