Your Facebook ad needs 3 parts to run:
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Campaign – When you decide to run an ad, you always start with the campaign and it is where you'll choose an advertising objective which defines what you want your ad to achieve.
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Campaign checklist:
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Choose an objective
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Create your ad set
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Ad set – It tells your ad how to run.
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Ad set checklist:
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Create your audience
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Create a budget and set a schedule
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Set your bid (optional)
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Create your ad
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Ad – It is what your customers or audience will see.
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Ad checklist:
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Upload an image, multiple images or a video.
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Fill in the details of your ad – text and header etc
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